Comprehensive Website Audits
Website Audits: Things you need to know...
Website audits are, in the simple terms, when you pay someone to forensically examine your website using tools and experience. We utilize our knowledge and expertise to find out what is good and what is not so good about your website.
Website audits are sometimes called SEO audits, primarily because the searchability and optimization of your website content will have the greatest impact on who finds your website and what they do once they get there.
Auditors will need access to lots of information and someone needs to provide access to this for them.
Digital Footprint Audit:
- SEO Audit - including Technical SEO Aspects
- Content and User Experience Reviews
- Page Speed Performance Reviews
- Hosting Control Panel Review
- Content Management System (CMS) Review
- Google Property Reviews
- Social Media Property Reviews
- Website Link Reviews
- DNS, Domain Registration and Email System Reviews
What's included in a Website Audit?
- Website Health Checks
- Link Checking (Broken or Redirected links)
- DNS settings
- Domain registration
- Technical Checks
- Website loading speed
- Server / platform issues
- SEO Checks
- Meta Data checks
- Full website analysis
- Content analysis
- Best Practise Adherence
We check that your website and associated properties and accounts are set up correctly and using 'best practice' options and are linked correctly.
What do you get from a Website Audit?
- Review meeting to discuss findings
- Written reports with actionable recommendations
- Raw results from the automatic tools used to inspect the website
- Foundational "SEO 101" advice and information sheet
Starting an Website Audit
These things must happen before your audit begins:
- A "getting started" session to go over your site's history, past issues, and SEO efforts.
Treat this like a visit to your doctor. You probably don't like telling your doctor that every Saturday night you like to kick back with a cigar or a few glasses of your favourite tipple, but if they are going to give you a proper diagnosis, they need to know. Same here. Don't hide anything, you only hurt the auditor's analysis and getting to the root of your website's issues.
- Getting access to your hosting and editing systems as well as any Analytics and Search Console / Webmaster tools etc.
Whether you use Google or another analytics program, your auditor can't do a proper job if they can't view the data that your site provides them. If you have Google Search Console and Bing Webmaster Tools make sure to give them both, as they can offer different insights. The auditor may ask for more data sources and may even ask to add some tools to your site, but these two items should always be requested and if you don't have them don't be surprised if they ask if they can add them. Data is vital to a proper analysis.
A full technical audit usually requires white listing any testing IP addresses, and working with someone internally to provide access to the various systems in use - for example someone with admin access to the following:
- Content Management Systems
- Hosting Control Panel
- Domain DNS
- Business Email & Productivity Systems
- Google Analytics
- Google Search Console
- Google Tag Manager
- Google Ads
- Google Merchant Center
- Google Business Profiles
- Google Brand accounts
- Youtube / Vimeo
- Social Media accounts